Ever faced a setback that knocked the wind out of you?

In CX, Operations, Marketing, Sales, or even building a personal brand, challenges aren’t just part of the journey—they’re the proving ground. Targets missed, clients lost, funding cut, campaigns that fall flat.

But as Jocko Willink teaches:

When things go wrong, we say GOOD!—and find the opportunity within.

🔹 Didn’t meet that CX goal? GOOD. A chance to refine and come back stronger.
🔹 Lost a sale? GOOD. Now we know where to improve our approach.
🔹 Struggling with your personal brand? GOOD. Time to recalibrate and reconnect with what makes you unique.
🔹 Operations breakdown? GOOD. An opportunity to fix the weak link and fortify the system.
🔹 Marketing campaign flopped? GOOD. Gather the insights, adjust, and go again.

Every setback is a setup for growth. Resilience isn’t just about bouncing back; it’s about using each challenge to sharpen our skills, build grit, and fuel future success.

As Jocko says:

“If you can say the word ‘good,’ guess what it means. You’re still alive. It means you’re still breathing. And if you’re still breathing, well, then, hell, you still got some fight left in you. So get up, dust off, reload, recalibrate, re-engage, and go out on the attack.”

The next time you hit a roadblock in your career or business, remember his words. Embrace the setback, find the good, and charge forward with purpose. Because every challenge is one step closer to where you’re meant to be.

YouTube Link (Jacko Willink): https://lnkd.in/gVDT-d-h